Spicom Amazon PPC Casestudy
Problem:- Unable to manage their entire amazon account and to grow their business.
New Product Creation
New Product Creation – SPICOM has a new pipeline of products to launch, so we created a strategic plan to launch the products and gain market share.
Parentages: Many of their existing products had varieties of color and sizes but had no parentages and only a few ASINs were ranking very well. So we created parentages to boost sales on the products that needed to increase sales.
Listing Optimization: Focused on SEO optimization of existing listings that had very low sales conversion to improve their ranking, in,dexing and traffic.
Brand Store: After optimizing the listings and A+ creation, we created a brand store and linked all products to the store to create a rich shopping experience and increase engagement.
PPC Campaigns: They were running few campaigns with less than optimal results. While they had a high number of impressions but had consistently high ACOS which showed that they were targeting the wrong audience. So we created sponsored product campaigns with the main keywords and competitors to attract the maximum amount of traffic.
A+ Content: In order to boost sales conversion, we created A+ Content to showcase the product’s features and benefits with the help of enhanced product images, and text placements on the product detail page.
With the improvement of both the product listing and the advertising campaign, sales increased compared to previous years. Listing optimization and PPC campaigns played the major role in achieving the goal.
Monthly Ordered Sales: £27,055.22
PPC Sales: £119.02
Monthly Ordered Sales: £77,188.13
PPC Sales: £22302.12